Publishing value content on your portal is one of the best ways to place your site, get traffic, and communicate with your customers.
Writing proper articles helps to convey values, gain greater authority in the web, and provide interesting information that links your company site with visitors.
The goals are therefore the promotion of the brand and the gain: to achieve them blogging is one of the best tools available to us.
Of course, one of the first things to consider – and you have to do it before you start drafting the editorial plan – is to understand the “target”: Who are the people who should read the articles on our company blog?
In these cases it is important to ask a lot of questions and do as much research and analysis as possible.
The result of these efforts must be the constitution of the so-called buyer person, that is, an ideal customer model.
There needs to be a kind of fairly specific model of what the user is about to reach. For example, important information can be his age, profession, and needs.
The contents of the blog help websites to position themselves on search engines.
Good quality contents, optimized based on the right keyword, have good chances of staying on the front page for a long time.
In this way, the investment made on blogging is valid in a sense for both the short period of time when we share articles through the Social Network or Email Marketing, both for the long term when the content finds good organic placement on the search engine.