Managing a page or a social account requires in both cases an important investment of time or money.
This is why it is essential to choose the most appropriate Social for your needs.
This is because the Social Media are different.
To understand this concept, think about the most obvious cases, like on one side a Social for recreation as Facebook, and on the other a Social thought specifically for the job and professionals like Linkedin.
Social media have become really numerous and in particular for some of them there is the false belief that "we must be Social at all costs" is widespread.
So let's see clarity and understand how to choose the most appropriate.