A quality product allows us to have a better positioning than those who compete only on price.
Competing on price is difficult and risky.
It exposes us to competition with those competitors who carry out aggressive strategies focused on very low margins.
Sometimes it presents a commercial proposal with the lowest possible price, so it becomes problematic to chase customers who buy only under these conditions.
We must therefore avoid price competition, unless there are particular market situations: those who work in the fuel sector is one of these cases, in fact if the price of petrol on average is 1.3 euro / liter will be difficult if not impossible to sell it for 2 euros / liter.
With extremely low margins, it is almost impossible to sustain the business activity in medium / long term.
It may only be possible with particularly large and automated sales. In all cases you must act very well.